Capitalism wants to sell products to everyone. Capitalism requires exploitation to function. Racism is required to justify exploitation. Capitalists, consumers, and producers absorb racism and take it at face value. Consumers want racism reinforced through consumption. Capitalists cater to them in order to sell products. Consumers are wholly unfulfilled as the things that would satisfy them have been stripped away in order to bolster consumption. Therefore it’s very important that their consumption cater to every part of their being, which includes the racism.