At donor retreats and in pitch documents seen by The New York Times, liberal strategists are pushing the party’s rich backers to reopen their wallets for a cavalcade of projects to help Democrats, as the cliché now goes, “find the next Joe Rogan.”
[…]
The first out of the gate has been Chorus, a well-publicized liberal nonprofit group co-founded by the Democratic influencer Brian Tyler Cohen.
But others have stayed under wraps until now. In November, Ms. McBride and other liberal operatives gathered in Washington for a series of meetings to survey the election wreckage. At the headquarters of American Bridge, one of the largest Democratic donor networks, they eventually hatched a plan for a for-profit media company called AND Media, which stands for “Achieve Narrative Dominance.”
The company, incorporated in March, says it is aiming to raise $45 million over the next four years. The group hopes to have a $70 million budget over that time frame based on predictions of $25 million in revenue. It says it has raised $7 million so far. Ms. McBride and Christian Tom, who led digital strategy for the Biden White House, have pitched the company to American Bridge donors as a broad cultural project.
The “hall monitor” image, as they put it, is inherent to liberalism. Because you always have to make excuses for terrible shit everyone can tell is terrible but then also pretend you care about a bunch of smaller social issues on the side that doesn’t affect most people. “More black women cops!” just feels artificial, and always will no matter how much money you throw at it.
“More black women overseers!” — that same liberal in 1825