At donor retreats and in pitch documents seen by The New York Times, liberal strategists are pushing the party’s rich backers to reopen their wallets for a cavalcade of projects to help Democrats, as the cliché now goes, “find the next Joe Rogan.”

[…]

The first out of the gate has been Chorus, a well-publicized liberal nonprofit group co-founded by the Democratic influencer Brian Tyler Cohen.

But others have stayed under wraps until now. In November, Ms. McBride and other liberal operatives gathered in Washington for a series of meetings to survey the election wreckage. At the headquarters of American Bridge, one of the largest Democratic donor networks, they eventually hatched a plan for a for-profit media company called AND Media, which stands for “Achieve Narrative Dominance.”

The company, incorporated in March, says it is aiming to raise $45 million over the next four years. The group hopes to have a $70 million budget over that time frame based on predictions of $25 million in revenue. It says it has raised $7 million so far. Ms. McBride and Christian Tom, who led digital strategy for the Biden White House, have pitched the company to American Bridge donors as a broad cultural project.

  • Lamprey [he/him]@hexbear.net
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    17 minutes ago

    They are ideologically incompetent and are going to end up funding an honest to god Nazi party because they’ll get duped by a gay fascist or something

  • Belly_Beanis [he/him]@hexbear.net
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    12 hours ago

    They already have these people. It’s Bill Maher, John Stewart, Stephen Colbert, John Oliver, etc. They’re just on cable TV which nobody under 50 watches anymore. Not to mention, they’re insufferable to everyone except establishment dems.

    Republicans realized this a decade ago, so they gave Charlie Kirk, Ben Shapiro, etc. large online platforms in addition to their cable appearances. Then, they had a slew of talking heads like Candice Owens and Milo Yiannopoulos branch out further into online spaces while the original grifters kept their distance. People like Kirk maintain plausible deniability if they need to burn anyone who steps out of line or becomes too controversial (as was the case with Milo).

    It’s why the conservative outrage machine grows and keeps its momentum going, while dems sit around with their thumbs up their asses wondering if some D-list celebrity can topple Joe Rogan.

    • Damarcusart [he/him, comrade/them]@hexbear.net
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      9 hours ago

      It also doesn’t help that the dems don’t have any sort of coherent message beyond “We aren’t those guys.” They struggle to stay relevant because their entire thing is being “republican lite” and no one wants that or likes that.

    • duderium [he/him]@hexbear.net
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      12 hours ago

      I think the lib characters you mention also have online presences, but they don’t really appeal to anyone under the age of fifty.

    • BynarsAreOk [none/use name]@hexbear.net
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      10 hours ago

      It’s Bill Maher, John Stewart, Stephen Colbert, John Oliver, etc. They’re just on cable TV which nobody under 50 watches anymore. Not to mention, they’re insufferable to everyone except establishment dems.

      When I was back watching some Hasan streams last year I think IIRC even at the height of that mini donor revolt and Biden dropout, the problem was that these are not even all that bad, there was some good reaction from both Hasan and his type of viewers(chat) to that stuff when they were(I think John was best?) consistently shitting on both candidates but specialy Biden.

      I’m going from memory but from the clip segments Hasan would watch on stream, it didn’t even look that bad if they had all kept that consistent at least appearance of indignation and revolt towards the situation. They could have managed to pull some younger viewers through that sort of pipeline, even if just temporarily. But once Kamala’s campaign got underway and that brief moment she was up in the polls etc it was all back to normal then it was realy over.

      So I’d even argue the issue is not necessarily just its old cable shit since you know you can find these clips on YT later etc. It realy is more of the shit content. They’re so old and disconnected etc. But if they all even tried to shift there is already a sort of pipeline ready for them.

    • Lovely_sombrero [he/him]@hexbear.net
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      12 hours ago

      Pod Save America, but with $2k tickets for shows subsidized by the US Petroleum Institute of Genocide. I’m sure many people who aren’t already fully in the liberal tank would tune in!

      • SevenSkalls [he/him]@hexbear.net
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        6 hours ago

        I like him, although I haven’t watched him in awhile. He has the occasional bad takes (an episode on Venezuela and China for example) but usually every episode is an explanation of why capitalism sucks, which I think needs to be the beginning of every lib to leftist pipeline. They don’t use those words, but it’s obvious when the cause of the problem of the episode is something being privatizated, deregulated, and/or some corporation or CEO.

        • barrbaric [he/him]@hexbear.net
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          2 hours ago

          Part of the reason his foreign policy takes are all dogshit is (IIRC) because his wife is a republican and was a US army medic at a torture camp.

  • MaoTheLawn [any, any]@hexbear.net
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    12 hours ago

    Crazy that their idea is to completely manufacture a guy rather than engaging with any already popular left winger on the internet

    that’s why it’s not possible

    say what you like about Rogan, he got to where he is very organically

  • GnastyGnuts [he/him]@hexbear.net
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    10 hours ago

    There’s nothing inherently special about Joe Rogan, he’s just a popular media figure who repeats generally right-wing talking points and presents a right-wing aesthetic, and thereby funnels his audience into that mode of thinking.

    Liberals have several of their own equivalents of this figure on various talk shows and news stations, but people don’t like them because they’re smug dickheads who exist to cough up the same tired lib-shit that people are only ever more burnt-out on. And young people don’t really watch television media anymore.

    There are popular liberal / left figures online that democrats could tap into, but the most popular tend to be too far left of the party leaders to support. The democrats ultimately do not want leftists or even just “progressives”, they want the moderate republicans – the dragon they can’t stop chasing – and only tolerate the left flank of their party at best.

    They literally just need better politics, and they’re hellbent on rejecting that change, unless it’s moving rightward and becoming a wussier version of republicans. So (god willing) they will die as a party, and they will deserve it.

    • Cimbazarov [none/use name]@hexbear.net
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      7 hours ago

      There are popular liberal / left figures online that democrats could tap into, but the most popular tend to be too far left of the party leaders to support.

      Almost as if the democrats’ political stances literally represent no one other than a portion of the bourgeoisie which is a problem if you are a political party that relies on votes. At least the republicans know how to grift their base.

  • Adkml [he/him]@hexbear.net
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    13 hours ago

    It’s hilarious that the dems, supposedly the adults in the room, are dummer than Joe Rogan.

    Joe Rogan doesn’t convince people to think like him he says what people already think.

    Hassan is your Joe Rogan of the left.

    But they want a liberal Joe Rogan. Aka a neoliberal who appeals to populist.

    Not an internally coherent political movement.

    • Ishmael [he/him]@hexbear.net
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      12 hours ago

      The “hall monitor” image, as they put it, is inherent to liberalism. Because you always have to make excuses for terrible shit everyone can tell is terrible but then also pretend you care about a bunch of smaller social issues on the side that doesn’t affect most people. “More black women cops!” just feels artificial, and always will no matter how much money you throw at it.